HOW TO STAND OUT WITH YOUR FAIR STAND

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There are quite a few interesting and attention-grabbing stands at the Frankfurt Book Fair. That’s reason enough for even first-time exhibitors like you to look for inspiration so you can present your brand in the best light and attract visitors. After all: Your stand is your best calling card!

SHORT CHECKLIST FOR YOUR STAND:

Ideally, preparing your stand begins with brainstorming stand designs. Who is your target audience, what are your key topics and products and who are your most important authors? Once you’ve answered these questions, the following short checklist can be of help to you in preparing and setting up your stand:

  • Emphasise what matters
    Emphasise your key titles, products and topics, placing them at the heart of your presentation.

  • Creative ideas
    How do you want to present your products? Use creative ideas to try to make your stand stand out from the crowd.

  • Create visibility
    The right arrangement is key: Are your products readily visible and easily accessible to the public?

  • Stand out
    Develop a creative idea to make your stand stand out from the Book Fair crowds!

  • Make conversation
    Create a space for meetings and conversations at your stand!

  • Provide refreshments Refreshments at your stand make for relaxed guests.

  • Stay connected
    Do you need WiFi? Order it here.

  • Less stress
    Make sure your materials are delivered to the fair on time to avoid stress later on.


THE THREE PILLARS OF SUCCESS-
FUL PARTICIPATION AT THE FAIR

The following three measures are essential to your success at the fair: authentic networking, clever marketing and optimal presentation of your stand. By intelligently combining these three elements, you’ll ensure that your time at the Book Fair is a success. Find out more about these three areas.

Get more information:



LITTLE STANDS, PRETTY STANDS

A selection of memorable presentation ideas.

Instead of wallpaper: This exhibitor showed that you can create an
astonishing reading atmosphere with nothing but a lot of barrier tape.
Not just for fans of DIY!

It doesn’t always have to be the whole shebang – individual titles can also
be presented in a striking way.

A convincing concept: The "Book Cover Clinic" cures book covers in a
suitable setting. A real crowd-pleaser!