Marketing and Networking

You have booked your stand and ordered your equipment. Now you can get on with the rest of your preparations. We can help you with the perfect presentation and marketing of your company, your authors and your content. Find out all about our services – and how you can benefit!

Questions about advertising and sponsorship services?
Frank Pauli
Frankfurt Book Fair
Frank Pauli
t: +49 (0) 69 2102150
f: +49 (0) 69 2102 46150
pauli@book-fair.com
Questions about your presentation?

Markus Gogolin
Frankfurt Book Fair
Markus Gogolin
t: +49 (0) 69 2102187
f: +49 (0) 69 2102 46187
gogolin@book-fair.com

How the Frankfurt Book Fair supports you

We offer several marketing services, starting from PR activities on specific focal topics, year-round advertising campaigns, to networking offers through our social media channels, and B2B promotions with the voucher booklet, and the Book Fair Tours. We’re here for you throughout the year. We can support you in your preparations for the Book Fair and help you with your networking in the international publishing market!

Other ways in which to advertise your Fair appearance

To help you grab people’s attention in a big way, we also offer a range of other paid advertising services, which you can order from us very easily. With the varied advertising options of the Frankfurt Book Fair, you can maintain a presence 365 days a year – where it counts: online and live!

Tips for a successful Book Fair presence

Networking

How to link up with new business partners:

  • Join the FBM group on LinkedIn, where you can meet new business partners with worldwide scope.

  • Buy a ticket for the Business Club , where you can talk to others about your business activities and discuss the latest topics and trends in a pleasant atmosphere.

  • Before the Book Fair, get in touch with our offices abroad. Here you can get information about the respective markets and their key players.

  • Make use of the voucher booklet for booksellers and librarians and bring your target groups directly to your stand. Your account manager will be happy to advise you.

  • Use the Book Fair catalogues and app for your networking purposes..

  • Make appointments with those taking part in the Hot Spots (for digital products).

Marketing

How to market your authors, companies and products:

  • Book advertising space: besides advertising banners, walking acts and flyer distribution, there are other ways for you to showcase your products around the exhibition site. For more information: www.book-fair.com/advertising.

  • Book a slot on our stages and use that opportunity to promote yourself and your company.

  • Are you planning any after-work events? Talk to us about a fitting locations

  • Go to the award ceremony for the viral marketing prize (Virenschleuderpreis) , meet up with other digital experts, learn about new marketing strategies, and join in the party!


Media attention

How to draw attention to yourself in the media:

  • Use our social media channels and remain visible to the media, before, during and after the Book Fair.

  • List your events in the Calendar of Events and get the journalists to come to you (about 9,500 journalists and bloggers attend the Fair each year).

  • Use amusing activities and attractive photo motifs to catch the journalists’ attention.

Audience attention

How to win over the reading public:

  • Attract the general public by using Twitter, Facebook, Pinterest, tumblr and Instagram.

  • Use our Calendar of Events. Every year, more than 4,000 events attract an enormous audience: be a part of that!

  • Make use of the Agora, the open space at the heart of the Book Fair: reserve slots in the Reading Tent or on the Open Stage. We guarantee you’ll get plenty of attention here at the weekend.