Advertise your company all around the year


Be where it counts 365 days a year - online and in-person - with the Frankfurt Book Fair's many advertising options.
Everyone who's anyone in the world of publishing and media gathers at the Frankfurt Book Fair. The website offers visitors a way to stay connected and informed all year long.

Our full range of advertising options will help you get the attention of your audience twelve months a year - before, during and after the Book Fair - in a way that is precise, targeted and reasonably priced.

  • 7 150 exhibitors
  • 142 300 professional visitors
  • 135 700 private visitors
  • 10 000 accreditated journalists

Print options

The five print options of advertising your company and products guarantee high circulation and high attention. Profit from our international acclaim.

Web options

Whether you choose a crossmedial company logo or an advertising banner on our Frankfurt Book Fair App - there are four advertising options online which guarantee full visibility.

New advertising options on the fair ground

Please ask for further advertising options on the fair ground

On the fair ground

THE event of the publishing industry – your ideal advertising platform


Through promotional activities at the Frankfurt Book Fair, you can reach your target audience face-to-face - directly and instantly.

Consultation special formats
Kristina Bernhard
Frankfurter Buchmesse
Kristina Bernhard
t: +49 (0) 69 2102251
f: +49 (0) 69 2102 46251
Consultation advertising
Judith Bettermann
Judith Bettermann
t: +49 341 678 27785

Advertising with promotions and on the fair ground

Find out about all your advertising options to reach your target audience.
Advertising rates 2017

New: Book advertising online!

Whether in print or online: putting your brand in the spotlight has never been easier. Might it be your company logo in the catalog, a banner in the Book Fair App or an ad in the visitor guide: Take advantage of our practical onlineshop and book your print and online adverts with our online shop.

To the online-shop

Online banners: Wide reach guaranteed!

We offer prime advertising placement on the following channels:

  • Book Fair website:
  • NEW: Exhibitor's database
  • NEW: online Calendar of Events

Do you want to place an online banner in the exhibitor database, online Calendar of Evens or on You can find all the details below:
Fact sheet online banner